I highly commend the web page 'Nine top tips for Media students'. From the people behind theory.org.uk, its worth a read!

Tuesday, 23 February 2016

Evaluation Q1 Conventions

Today we considered the general links between exam and coursework; the role of presentation and use of technology in the Evaluation (which we'll return to); and considered Q1 of the Evaluation. [see exam paper/questions here]

We looked at several past UK student answers - they have 7 questions [copied in further down], but most of these are very similar to parts of your 4.

We looked at their approach and what you can learn from this:

  • provides a clear summary of the research done
  • illustrated with screenshots from their blogs
  • very specific detail on the key conventions observed
  • illustrated with video clips or screenshots
  • [you can use use VLC to record short clips from DVDs, under the fair usage copyright law; convert them through HandBrake - both are free for Mac and PC]
  • directly linked these conventions to what they did
  • used lots of terminology - and so got really useful practice for the exam (BOTH sections)
  • they also provided a script if they used video, and highlighted terminology
  • they used some genre terms and concepts which YOU can learn from!!!
  • using ONE example to illustrate a conventions is OK; two is good; 3 is excellent
We then worked on a post: CONVENTIONS: 3 examples of influences (with 3 screenshots from an existing film, matched if you can with 3 from yours, if not just describe how that has influenced your planning).

Students blogs are listed here; we looked at Molly's (AS 2015: rom-com/social realist hybrid); Tilly's (AS 2014: slasher horror); Sarah's (AS 2014: slasher); Amber's (AS 2014: rom-com).

THE UK OCR + CIE AS EVALUATION QUESTIONS COMPARED
So you can grasp how these will link with your FOUR questions I've plotted below how these link. In time there will be more CIE blogs to compare with, but for now UK blogs are a key resource for you. The AS coursework blog top links for Q1-7 are for the UK spec; CIE links are being added:

SUMMARY COMPARISON (= means very similar to!)
CIE Q1a CONVENTIONSOCR Q1 CONVENTIONS
CIE Q1b REPRESENTATIONS = OCR Q2 REPRESENTATIONS
CIE Q2b DISTRIBUTION = OCR Q3 DISTRIBUTION
CIE Q2a AUDIENCES = OCR Q4/Q5 AUDIENCES
CIE Q4 TECHNOLOGIES = OCR Q6 TECHNOLOGIES
CIE Q3 DEVELOPMENT = OCR Q7 DEVELOPMENT

Q1 CONVENTIONS: In what ways does your media product use, develop or challenge forms and conventions of real media products?

- CIE Q1a 'how does your product use or challenge conventions'

Q2 REPRESENTATIONS: How does your media product represent particular social groups?
- CIE Q1b 'how does it represent social groups or issues'
 
Q3 DISTRIBUTION: What kind of media institution might distribute your media product and why?
- CIE Q2b 'how would it be distributed as a real media text'
(See Applying exam to Q2 post))
 
Q4 AUDIENCE: Who would be the audience for your media product?
Q5 ATTRACT AUDIENCE: How did you attract/address your audience?
- CIE Q2a 'how does your product engage with audiences'
 
Q6 TECHNOLOGIES: What have you learnt about technologies from the process of constructing this product?
- CIE Q4 'How did you integrate technologies - software, hardware and online - in this project?'
 
Q7 DEVELOPMENT: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
- CIE Q3 'How did your production skills develop throughout this project?'
...

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